016 - Marketing and Music w/ Paul Ramondo of One True North

Paul Ramondo is a digital marketing expert, a business owner but also the lead vocalist of a pop punk rock band called One True North based in Perth Australia.  Honestly if I listen to their music it immediately takes me back to the early 2000s so pop punk rock is pretty accurate. 

The reason I mention these multiple facets of his identity is because first of all the show is called State of the Creators so we deal with creative elements in arts but also his background in digital marketing creates an interesting dynamic for his creative project. 

Because of Paul’s background in digital marketing, he sees creativity and music in a very different light to someone who doesn’t and that’s what interested me about him. I wanted to know how he applied the analytical aspects of digital marketing to the creative side of things and if it has worked out for him. Creatives often struggle with the former so I felt this was the perfect topic and person to have this discussion with. 

In this episode we talk about building a presence online for musicians, his journey so far, the world of YouTube and a bit about his hair...

Visit www.tawsifakkas.com for more information.