015 - Building a global creative portfolio w/ Daniel Craig aka Matsu Artwork

State of the Creators

State of the Creators is a podcast that explores what it means for creatives to build something out of nothing. Digital creative Tawsif Akkas sits down with talented creatives from Bangladesh to Australia - and around the world - to talk about the process of creating, the struggles of being a creative and explore how to leave a legacy in this fast paced digital world. Through State of the Creators, Tawsif not only aims to deliver a compelling podcast series but also build a creative community to help the next generation of creators flourish. Find out more at www.tawsifakkas.com.

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State of the Creators

015 - Building a global creative portfolio w/ Daniel Craig aka Matsu

April 26, 2021 • Tawsif Akkas • Season 2 • Episode 3

Daniel Craig, aka, Matsu, is a photographer, a director, a DoP and an overall creative powerhouse. Daniel’s journey started as a live event photographer but today he directs music videos, TV spots, tours with artists and works with some of the biggest brands in the world like Toyota and Adidas. He regularly works with one of my favourite musicians of all time - Tame Impala and some of his photos have ended up in Times Square in New York and the Rolling Stones magazine. If that wasn’t enough, he has his own photobook called Dust - an intimate look into the life of station workers in the West Australian outback.

In this episode, Daniel and I dive deep into some ideological views about creativity - we talk about what it's like working with global brands and artists, what it takes to succeed in a multi disciplinary creative path, and how his love for martial arts defined his creative journey.